Comic book design and illustration - MuleSoft Inc

Many tech companies in San Francisco and beyond have a life-size, ‘huggable’ mascot that they use at industry events, as well as company hosted events and parties. It is a trend that grabs attention and shows the company’s lighter side to their business. In 2014 MuleSoft become the latest tech company to introduce a fun and friendly mascot onto the streets / party scene of San Francisco. MuleSoft’s mascot goes by the name ‘Max the Mule’ and will be seen at major tech events and MuleSoft related events for years to come.

With the introduction of Max the Mule, I thought up the idea of creating a comic book to help bring Max to life, and add a compelling back story and more personality to MuleSoft’s latest edition to the family.

The MuleSoft comic book - The Adventures of Max the Mule, would be used as a fun and original hand out at events, and help ensure that people remember both Max the Mule and MuleSoft as a company. The comic book’s primary audience would be software developers that use / may potentially use MuleSoft’s products in their professional life. Whilst many tech companies have mascots, none have mascots that are giving away something, this comic book would set us apart from the other companies.

To create this comic book I worked closely with San Francisco based copy-writer Philip Hunter. Philip and I brainstormed the storyline, deciding what scenes and what interesting visuals could potentially be included in this comic book. We took inspiration from classic comic books, as well as pop culture and relevance to the tech industry its self. We wanted this comic book to appeal to developers so in the story line we included subtle ‘in-jokes’ that only developers may understand.

I was ‘chef-in-charge’ of creating all the visuals. I wanted this comic book to have a nostalgic feel to it, both in the style of the illustrations and the paper we would use to print it on. I purposely chose colours that classic comic books used - including a lot of purples, grey, yellows, and oranges. I wanted each scene that I created to have an ‘uneven stroke’ to reenforce the idea that it was a hand rendered piece. I also made sure in the comic book would have that comic book dot printing effect.

Over 5,000 comic books have been printed so far and The Adventures of Max the Mule (Vol 1), is proving to be a popular give away at tech industry events and offer both MuleSoft and Max the Mule the edge when looking to grab attention and further spreading the word of MuleSoft’s existence and offerings.